Vino Nobilella: Wine of the Year

A small family owned and operated vineyard in the hills of the eastern Mediterranean with a population of around 2021 residents has become a worldwide wine authority thanks to its pioneering marketing strategy, attracting attention from both the industry and the local and international press. The company was founded by Christian Mader and Robert Mondavi in 1991 and despite growing competition from Italian wineries, its unique blend of traditional Italian varietals and the latest European varieties has led it to achieve extraordinary success. Vino Nobilella, a division of Gruppo Nobilella, which is responsible for the creation and development of the Vino Nobilella brand of Italian wines, believes that its unique selling proposition – excellent value for money – is the main reason behind the company’s success. The company also emphasizes its commitment to quality and innovation, as well as its focus on research and development.

Vino Nobilella states that one of its distinctive selling points is the variety of grapes it uses. It is famous for using Chardonnay, Cabernet Sauvignon, Pinot Noir, Merlot and other fine wines grown in different parts of the world. As well as wines for sale on the market, the company markets a wide variety of bottled alternatives such as juice, vinegar and sparkling wines for special occasions. It is also proud of its claim to be the largest manufacturer of Italian white wines in the world.

In addition to producing fine Italian wines, Vino Nobilella also distributes its wines around the world. It has established five direct sales wine warehouses in the US, South Africa, Australia and New Zealand, which have helped it expand its business dramatically. The company also markets its wines online through its own website and through independent retailers. It sells a range of modern and traditional Italian chardonnays, with more than forty varieties in various categories, and is known for its versatility.